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Plan every step to release day

Pick a release day and get every step back, dated: final artwork and metadata, sending the release to your distributor, playlist pitches, the smart link and your posts, with a calendar file.

Your release

Your plan, step by step

Pick a release day.

How it works

  • Pick a Friday

    New music comes out worldwide on Fridays. The planner suggests one at least four weeks out.

  • Every step, dated

    The same checklist labels on Stillmore Group use in their workspace, counted back from your release day.

  • Into your calendar

    Download a calendar file with every step, or have the plan emailed to you.

Questions

How far ahead should I send a release to my distributor?
About four weeks. Stores need a release roughly three weeks ahead to consider it for their editorial playlists, and Spotify for Artists takes pitches up to seven days before release day; earlier is better.
Why do releases come out on Fridays?
Since 2015 new music has been released worldwide on Fridays, the day the stores refresh their new-release playlists.
What if my release day is less than three weeks away?
You can still release. You miss the window for editorial playlist pitches, so lean on your own audience, the smart link and your posts.
Is anything I type sent to you?
No. The plan and the calendar file are made in your browser. Only if you ask for the email do we get your address and the release day.

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